Researches show that people share bad data four times more often than the good. Remarkably, when the firm (in the presence of fierce competition) managed to attract to itself the buyer. It is serious marketing work and if the buyer found you, your goods wanted, it is serious result. But on it work with the buyer does not come to an end. More likely, begins. When you came to be in position of full confidence to you, it is possible to be wrecked. Because of what? Mostly, because of unwillingness to spend efforts to filling beautiful packing with worthy contents.
One more feature of image which needs to be considered, is that it can be various for various groups of people. For the general public the reputation of the company, is important for partners — its competitiveness. Besides, there is an internal image of the organization — idea of it of the employees that too it is important.